Developed brand guidelines and visual standards that simplified team collaboration and improved brand consistency.
Created print materials and adapted designs across multiple formats.
Designed social media and digital assets, strengthening clients’ visual identities.
Prepared layouts for print production, ensuring high quality of final materials.
December 2022 – April 2023
Contributed to creating the brand identity for QJ League, a youth football league founded and sponsored by Freedom Holding, combining sports aesthetics with a modern visual style.
Worked on rebranding projects for major real estate developers, updating their brand visuals.
Participated in the restyling of the Adal As brand — a company producing traditional Kazakh delicacies — developing a modern, recognizable identity.
Created brand guidelines and visual standards that streamlined team workflows and improved brand consistency.
June 2023 – November 2023
Designed a mascot and brand identity for the Huawei eKit bot, developed by Marvel Distribution — a business solution for SMBs that became a key communication tool between clients and the Huawei ecosystem.
Developed visual concepts for high-tech exhibition stands for Stoloto, Russia’s largest lottery brand.
Created the full brand identity for SoloSpace, a crypto ecosystem that simplifies trading and digital asset management, including its visual system and communications.
The largest architectural bureau in Kazakhstan with projects across the world and large-scale real estate developments covering tens of thousands of hectares.
Developed over 20 brand identities and visual systems for major architectural and real estate projects.
Designed a new visual style for B2B and B2G communications, making processes more illustrative and convincing.
Created spatial and wayfinding design solutions for commercial and public spaces.
Visualized GIS maps and schemes, serving as tools for effective urban and architectural planning.
The most awarded advertising agency in Central Asia, working with major international and regional brands.
Prepared several rebranding projects for the agency itself, updating its visual communication style.
Participated in a collaboration between a world-renowned UFC fighter and Kaspi, the largest bank in Central Asia, developing the concept for exclusive merch.
Created visuals and campaign concepts for leading FMCG brands.
Developed creative materials and communications for Beeline, Kazakhstan’s largest mobile operator.
December 2025 – April 2026
Product-driven IT company developing and scaling in-house digital solutions for B2B and B2C segments, with tens of millions of users worldwide.
Supported and developed visual communications across B2B and B2C channels (SMM, ASO, web, presentations, video, and in-app materials)
Created reusable templates for marketing and product communications, streamlining content production and improving efficiency for product and design teams
Established AI-powered pipelines for generating illustrations and visual assets, reducing production time and optimizing content workflows